SHAHEEN COFFEE
Task
Shaheen Coffee is a leading Egyptian coffee brand, established in 1937, known for its premium roasted and blended coffee serving generations of customers across Egypt.
The Challenge
Shaheen aimed to drive direct sales at scale while maintaining strong engagement and brand presence. The challenge was to turn media investment into measurable revenue while balancing upper-funnel storytelling with lower-funnel conversion efficiency.
The Insight / Strategy
High-frequency, multi-objective campaigns outperform single-objective approaches in FMCG. We structured media buying across sales, traffic, and engagement, allowing the algorithm to optimize dynamically toward revenue while sustaining brand momentum.
The Solution
Multi-objective media buying
– Multi-objective media buying across sales, engagement, and traffic
Retargeting and conversion
– Strong emphasis on retargeting and conversion optimization
ROAS-driven optimization
– Continuous ROAS-driven optimization
Channels used
– Digital Media Buying
– Paid Social
– E-commerce Performance Campaigns
The Impact / Results
Qualitative Impact
– Strong revenue attribution to paid media
– Clear link between media spend and sales growth
– Positioned Shaheen as a performance-driven FMCG brand