Etoile
Seasonal Campaigns
Task
Etoile Patisserie is a premium Egyptian bakery renowned for its high-quality pastries, cakes, and refined French-inspired desserts.
The Challenge
Etoile needed to boost sales of slower-moving SKUs without heavy discounting while maintaining a premium brand perception and strengthening digital and aggregator performance ahead of regional growth.
The Insight / Strategy
Focused on seasonal PR and influencer storytelling combined with aggregator optimization, culturally relevant content, and commercially aligned offers to drive measurable sales impact.
The Solution
– PR & influencer campaigns during Ramadan, Eid, and Moled highlighting gifting and family moments
– Aggregator strategy with optimized menus, seasonal offers, and platform coordination
– Sales support visuals, banners, and messaging to increase conversion and average order value
Channels used
– PR & influencer marketing,
– Social media,
– Aggregator platforms,
– Digital optimization
The Impact / Results
64.7% YoY
(6.4M → 10.6M)
Total sales
March +204%, August
+162%, October +134%
Key peaks
30–40%
of monthly sales
Aggregators contributed
– Offline remained strong during peak seasons
– Enhanced engagement, discoverability, and conversion across channels
– Positive client feedback on execution quality and commercial impact