2025 Ford
Launch Campaign
Task
Al Jazirah Vehicles Agencies is a leading Saudi automotive dealer representing Ford Motor Company and Lincoln Motor Company, known for quality vehicles and exceptional customer service.
The Challenge
Launching the 2025 Ford Territory during a highly competitive Saudi National Day period required cutting through heavy market noise while driving tangible sales results. The key challenge was to translate a promotional offer into real demand and qualified leads, not just awareness, within a limited campaign window.
The Insight / Strategy
Saudi National Day is a moment of heightened emotional connection and purchase intent, especially for big-ticket items.
We leveraged this momentum by pairing a strong national moment with a clear value-driven message, supported by highly targeted digital media to capture high-intent audiences and convert interest into action.
The Solution
– Developed a bold, performance-led campaign highlighting:
- SAR 9,400 National Day discount
- Key Ford Territory 2025 features
– Delivered striking visuals aligned with National Day sentiment
– Executed targeted digital media to drive qualified leads and showroom-ready demand
– Optimized messaging and placements to balance awareness with conversion
Channels used
– Digital & Performance Media
– Social Media
– Creative Assets
The Impact / Results
Campaign significantly overachieved planned targets, proving strong alignment between creative messaging, media targeting, and consumer intent.