57357
Task
Children's Cancer Hospital 57357 is a leading pediatric oncology hospital in Egypt, providing world-class, free cancer treatment to children with a strong commitment to research, education, and compassionate care.
The Challenge
Sustaining and increasing donations for Hospital 57357 required navigating economic fluctuations and donor fatigue, while maintaining trust and emotional connection. The objective was to optimize media spend, maximize return on donations, and ensure continuous support for life-saving pediatric cancer treatment.
The Insight / Strategy
We focused on performance-driven campaigns that combined emotional storytelling with data-led optimization. By refining audience targeting and enhancing digital efficiency, we ensured every pound spent generated measurable impact and stronger donor engagement.
The Solution
– Performance marketing strategy focused on donation growth
– Optimized budget allocation to maximize ROAS
– Emotional storytelling highlighting impact and patient care
– Continuous campaign refinement based on performance insights
Channels used
– Digital & Performance Media
– Social Media
– Creative Assets
The Impact / Results
ROAS improved from 6 (2020) to 10.2 (2021)
The campaign demonstrated that combining strategic optimization with purpose-driven storytelling can significantly increase impact while improving cost efficiency.