AZIMUT INVESTMENT
Investment & App Growth Campaigns
Task
Azimut Investment Management is a global asset manager offering diversified investment solutions, with a strong international presence including operations in Egypt.
The Challenge
Azimut aimed to scale its digital presence in Egypt while driving tangible business outcomes across awareness, app installs, and qualified lead generation. The challenge was to balance performance efficiency with brand credibility in a highly competitive and regulated financial category. We were tasked with delivering growth at scale without inflating acquisition costs.
The Insight / Strategy
Financial audiences in Egypt require trust before conversion. Our strategy focused on building credibility through high-impact reach and video exposure, while progressively retargeting engaged users for installs and lead generation.
Media efficiency and full-funnel optimization were critical to sustaining performance throughout the year.
The Solution
Full-funnel media buying strategy
– Full-funnel media buying strategy across awareness, consideration, and conversion
Trust at scale
– Heavy use of video and reach formats to establish trust at scale
Performance optimization
– Performance optimization toward app installs and lead generation
Audience refinement
– Continuous audience refinement and budget reallocation to highest-ROI segments
Channels used
– Digital Media Buying
– Paid Social
– Video Platforms
– Performance & App Install Campaigns
The Impact / Results
Qualitative Impact
– Sustained year-long growth without cost inflation
– Strong balance between brand scale and performance efficiency
– Positioned Azimut as a leading digital investment brand in Egypt