SHAWARMER
Digital Transformation & App Growth
Task
Shawarmer is a leading Saudi fast-food brand recognized for its high-quality shawarma, innovative flavors, and modern approach to traditional cuisine.
The Challenge
Shawarmer shifted from traditional advertising to a digital-first approach, aiming to boost sales, mobile app adoption, and awareness, while reviving underperforming stores and optimizing acquisition and retention costs.
The Insight / Strategy
– Data-driven campaigns balancing mass reach with highly targeted audience segments
– Segmentation of loyal customers, newcomers, competitor users, and food enthusiasts
– Always-on campaigns: breakfast, app delivery, low-performing store recovery, franchise awareness, and new product launches
The Solution
– Full-funnel digital execution across Meta, TikTok, Snapchat, YouTube, X, Google, and programmatic
– Influencer collaborations for credibility and engagement
– Hyper-local targeting and real-time optimization for CAC, CRC, and ROI
– QR-driven campaigns to boost in-store and mobile app engagement
Channels used
Digital & Performance Media
Social Media
Creative Assets
The Impact / Results
Campaign significantly overachieved planned targets, proving strong alignment between creative messaging, media targeting, and consumer intent.