Bioderma
Overview
Client
Bioderma
Getting Onboard
Rules of Engagement
The second part of every journey is always the dangerous one, as discovering new worlds “Clients” is a risky job we must know the rules of engagement. Your objective as a client is our rules of engagement. We honor it, hold it up high, and we always follow it. In this particular Journey the Objectives were as follows.
• Raising awareness about hair loss causes and problems, in addition to Ducray products’ role in solving them.
• Reintroducing and branding Ducray products as the ultimate medical solutions of hair problems for both genders “Females and Males”.
• Positioning Ducray brand as a professional & experienced medical source for hair tips and the ultimate medical solution for hair problems.
• Increasing the positive word of mouth about the product’s effects, using activation.
• Increasing sales.
Taking the new steps
As we said before it’s not an easy job to walk through the whole thing, However we reached the shore, the climax of our Journey. Here we will show you the steps we took through the new world of “Ducray’s Bioderma” and it was as follows.
- Execute different campaigns according to the occasions in hand.
- Execute different campaigns for each season.
- Use a variety of formats along with live videos.
- increase content technical quality.
- Use hashtags for different campaigns and content types.
- Engage with the audience and execute offline and online activations.
- Focus on women empowerment occasions.
- Increase promotional material (Offers, discounts, kits..etc.
We had faced also some problems as With the recent COVID-19 outbreak and its accompanying reduced footfall and purchases from stores, Bio-Group noticed a considerable decrease in the sales of its cosmetics products but as NSM+ we proposed an e-commerce alternative and presented a plan & strategy for the launch of the e-commerce website.
Bio-Group managed to get its e-commerce website up and running by the 1st of May 2020, at which point NSM+ received the green-light to execute our launch plan & strategy.
The Aftermath
As each Journey has an end. Ours do as well, a happy end however. As Within the launch month, NSM+ has strived to quickly establish Bio-Group’s e-commerce website presence on its social media channels.
– Awareness of the e-commerce website was easily established with the mass awareness behind their brand names within our target market segment.
– By the second week of launch we as NSM+ took advantage of the powerful presence of Bio-Group’s brands to transition directly into the configuring the sales funnel for Bio-Group’s e-commerce website. And by the end of May NSM+, had managed to achieve a return on ad-spend (RoAS) of $2 for each $1 spent.
– Following this notable achievement which leveraged NSM+’s media buying strengths as well as Bio-Group’s powerful presence, optimization measures were quick to be put in place. And Within the first 2 weeks of June, Bio-Group quickly noticed the results from NSM+’s optimization measures with the RoAS going from $2 to $4 for each $1 spent
