Tavan
Overview
Client
Tavan
About
Tavan gallery provides home’s related products like Antiques, Tables, Lampshades Chandeliers, Artificial plants, Gifts, art gallery, home decor.
With an urgent need to activate their E-commerce we’ve crafted a media plan that serves their goals through their website that hit directly the main objective of activating the e-commerce with astonishing results especially during such a season as “ Black Friday “ in November.
Tangible milestones
Online store session:
The increases Visit in website during November Compared to October +58%
Overview on the great changes and differences that we’ve achieved as it’s shown between the 3rd quarter and the 4th quarter
– Regarding online store sessions we made in increase by 42% in Q4 more than Q3 that accordingly affecting positively in total orders and total sales.
– We consider in our targeting process, accuracy and potency that created a state of customers loyalty resulting in a good increase in returning customer rate by 64% in Q4 than Q3 which also affected positively in total orders and total sales.
– Effective targeting also appeared in the online store conversion rate astonishingly raising the rate to 86% in Q4 than Q3 as a great contribution in increasing total sales.
– Also based on our recommendations for the client by creating bundles, resulted in a slight increase in the average order value by 22%
– Based on stable movements and precise steps as we showed previously, this created a great and interesting impact with a huge increase in Total orders by 177% and Total sales by 198%.
